![]() ![]() Types of services offered – For newer planners who are offering “day-of” and “month-of” planning services, the salary will be lower than an experienced planner offering full-service planning and design.You can also read through our previous posts on wedding business marketing and branding. If you haven’t signed up for the Planner’s Lounge email list, you can sign up here to download our complimentary marketing guide. Marketing knowledge – Being able to market yourself to your target clients can make a significant difference in how much money you make as an event planner.You will also benefit from word-of-mouth and referrals from past clients and other wedding professionals. The reputation of the business – If you are recognized as one of the leading planners or designers in your market, you will be able to charge more for your services.The area you live in – Event planners in New York City, Los Angeles, and Washington DC will make significantly more than wedding planners who live in rural areas or areas that are not a popular destination wedding location.If you need help with your business, consider hiring an experienced business coach for event planners to help you set up your business for success and stability. Business savvy planners know what they need to charge and understand that raising prices on a regular basis is critical to their long-term success. Business knowledge – Understanding cash flow, basic accounting, budgeting, and taxes enables business owners to price based on their expenses and desired salary.It can take a few years before you are fully booked with clients. Many planners start out by planning events part-time while maintaining another job or career until their business grows. The number of years in business – For most event planning businesses, it takes 2-4 years to become profitable.The difference in a wedding consultant’s salary depends on the following: Factors that Influence Wedding Planner Salary There are event planners who easily earn more than $100K a year and those who barely make $15K. Wedding planner salaries vary greatly from a few hundred dollars per event to many thousands of dollars. What is the typical salary of an event planner who is self-employed? This is one of the most popular questions about getting starting in the wedding and event planning industry. “How much money do wedding planners make?”
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